In our latest post, we shared with you the behind the scenes snaps of our latest campaign. Now we’re turning the spotlight on the local Byron Bay mermaids featured in our campaign to get the inside scoop on how they achieve a camera-ready complexion.

This September, we’ve teamed up with the Italian pocket rocket Kika, founder of K-FORMA. We chat to Kika about how she creates her infectious, energetic attitude and what made her jump into the entrepreneur world of fitness. How did your fitness and wellbeing journey begin? I’ve been in the fitness field since I was five years old! I studied contemporary dance for 12 years in Rome, my home town. I moved to Australia in 2012, and my passion for fitness led me to become a full-time Fitness & Pilates instructor. What ignited the fire to start K-Forma? After years of...

We recently caught up with the Animal Justice Party to hear about the amazing things they’re doing. Before we jump in, a little background on who they are. The Animal Justice Party, as you guessed it, are total and utter animal lovers. They aim to focus public attention on and bring about change to the way humans at large treat animals and, as a result, are taking it right to the top of political decision making. They value kindness, rationality, non-violence and equality. Without further ado, let’s hear from the Animal Justice Party. What is the Animal Justice Party doing?...

A New Campaign We’re stoked to introduce you to our latest campaign for Byron Bay Skincare. Featuring some of our fave local brands, Andean Collective and August the Label and starring the natural beauty of Byron Bay's local mermaids.   Our Vision When we started planning this campaign we had a clear vision in mind. We wanted to keep it local, we wanted to share an experience, and we wanted to have some fun.   The Idea Keep it simple and good vibes. Let’s get some friends, give them some products to try, and see what happens. Natural beauty is...